American ballet dancer Misty Copeland has been announced as the global spokesmodel for Estée Lauder's Modern Muse fragrance, and will star in its new campaign, titled What Inspires You?, launching this month.

People are encouraged to share what inspires them using the hashtag #BeAnInspiration, and Copeland commented 'I am so honoured to represent Estée Lauder Modern Muse. My two passions are dance and giving back, and I love passing on knowledge to the next generation. I also have a strong connection to the scents I wear when I perform. The Modern Muse campaign is the perfect way to see another side of my story'.